This one is very different to any other animation I have looked at and the reason for this is it has a totally different purpose. This TV advertisement for Yorkshire Tea has the purpose of basically, making people want a cuppa so they then go and buy some of this tea. (Worked for me) The audience to me would be mainly adults but I think its generally very broad because through out the advert we see a range of different environments and activities as well as people of a range of ages. The process to me looks as though it may have been drawn and then edited further digitally, I like the softness of the colours because it creates a calm mood which I think will then reflect on the product that it trying to be sold. The use of "Ease in and out" in this works really well because at some moment it moves very quickly from place to place then at other moments it slows down. Sort of makes who ever is watching it feel like they are flying through the animation themselves.
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