Aardman - "Moving On"
Director: Ainslie Henderson
Animators: Ainslie Henderson and Micheal Hughes
This Stop Motion Animation from Aardman for this music video is very distinctive due to the fact that it hasn't resorted to the typical Claymation animation they are well known for producing. Its purpose is clearly to show a representation of the song in a unique way. There is a lot of variation when it comes to camera shots, for example there is a lot of close ups and shots from above, I think this variation is very affective. The use of the 12 principles has clearly been taken into account, for example when one of the characters are dancing around, the hair continues to fly about and move with and after the character has stopped moving which makes it look more believable. The main audience for this would be those who are listening to the song and have an interest in seeing the video too so I think its good that it is such a unique and creative animation.
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