Characters often centre around one or more of three shapes, either a square, triangle or circle. (Each shape gives off a different vibe, eg: a more triangular character would look more threatening where as a more square shaped character could potentially be more knowledgeable, strong and less of a threat and a more circular character is usually a much more likeable character and usually more friendly)
For a character to become well known, all aspects such as their colours, silhouette and body Language all determine how memorable they will be.

Does the Character have an icon? (eg: Superman's wisp of hair, or Mickey Mouse's ears)
Line of Action - it is important to imagine an invisible line of movement going through the character's body.
Asymmetry - Is the Character identical on either side? Also, when designing a character, think about the body language and poses that are relevant, not just always stood face forward. (sometimes simplicity can help make a character more well known.)
Things to think about when creating a short story:
- Who is the main character?
- What is their "Urgent Goal" (needs to be established quickly)
- Who is the "flawed character?"
- There needs to be some form of conclusion (was the urgent goal reached or not?)
I found all of this really interesting and helpful, and will definitely be thinking back to this a lot during my story and character development!
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